TWENTY YEARS IN TWENTY DATES
In 2020, Editions de Parfums celebrates its twentieth anniversary. The perfect occasion for a flashback covering twenty key dates that marked out the history of the brand founded by Frédéric Malle in 2000.
Birth of Frédéric Malle, future Perfume Publisher, on the same day of the year as Grenouille, the protagonist of Patrick Süskind’s novel Perfume.
Editions de Parfums Frédéric Malle’s first boutique opens at 37 rue de Grenelle in Paris’s Latin Quarter, on June 6—the anniversary of the Normandy landings.
The Frédéric Malle collection offers nine perfumes created by nine great perfumers and friends: Angeliques sous la Pluie by Jean-Claude Ellena, En Passant by Olivia Giacobetti, Une Fleur de Cassie by Dominique Ropion, Iris Poudre by Pierre Bourdon, Le Parfum de Therese by Edmond Roudnitska, Lipstick Rose by Ralf Schwieger, Lys Mediterranee by Edouard Fléchier, Musc Ravageur by Maurice Roucel, and Noir Epices by Michel Roudnitska.
Editions de Parfums Frédéric Malle launches the travel spray and its refills. The perfumes are now free to travel! The collection is enriched by the arrival of the first cologne, Cologne Bigarade, composed by Jean-Claude Ellena.
Editions de Parfums Frédéric Malle cross the Atlantic, arriving at Barneys in New York. The collection now includes twelve perfumes, including Vetiver Extraordinaire, created by Dominique Ropion.
Frédéric Malle composes a perfume for the exclusive new line of 100g and 50g soaps, of which there are three in total. After eighteen months of development, Dominique Ropion’s Carnal Flower is added to the perfume collection, which now includes a total of fifteen creations.
Frédéric Malle moves to New York so as to more closely oversee the rapid stateside development of Editions de Parfums.
The perfume collection is enriched by the arrival of a new creation: Dans tes Bras by Maurice Roucel.
Editions de Parfums Frédéric Malle launch a line of home scents. For the first time, the greatest perfumers—Sophia Grojsman, Carlos Benaïm and Dominique Ropion—dedicate their talents to the creation of scents developed especially for the home. Innovative modes of diffusion are also introduced for the home scents, with "Mechanical Flowers" and Rubber Incense. The perfume collection welcomes a new creation by Dominique Ropion: Geranium pour Monsieur. Editions de Parfums opens its first boutique in New York at 898 Madison Avenue with a collection of nineteen perfumes.
For the tenth anniversary of Editions de Parfums Frédéric Malle, the collection welcomes one of Dominique Ropion’s masterpieces, Portrait of a Lady.
Graphic designer Patrick Li, artistic director of T: The New York Times Style Magazine, designs the brand’s logo. Frédéric Malle tells the story of the creation of the collection’s perfumes in On Perfume Making, an art book illustrated by his friend Konstantin Kakanias, with a preface by Catherine Deneuve.
The collection welcomes Dries Van Noten, a collaboration created by Bruno Jovanovic. Editions de Parfums Frédéric Malle is once more at the forefront of innovation with “Perfume Guns”: a new format in the home scents collection, which allows you to instantly change the atmosphere of a space.
The perfume collection welcomes Cologne Indelebile, a cologne created by Dominique Ropion.
Editions de Parfums Frédéric Malle joins the Estée Lauder group, but remains under the direction of its founder Frédéric Malle.
Dominique Ropion creates Superstitious, a collaboration between Editions de Parfums Frédéric Malle and the stylist Alber Elbaz. Dominique Ropion creates Promise, his second work for the Desert Gems collection. The young Fanny Bal creates Sale Gosse, a perfume for children by Editions de Parfums. The fourth Paris boutique, designed by Jakob + MacFarlane, opens in the Marais.